**Last updated on March 2016
Visual Content plays an important role in marketing; particularly inbound marketing. As a result, it is a necessity to use Images and Pictures on Blogs and Social Media today.
Entrepreneurs will cultivate more engagement with their content, in the form of likes, and tweets, which will add up to greater results from their marketing efforts, when they use visual content – pictures, images, videos, etc. – in their blogs and social media posts.
Visual content gets more attention because images transmit faster to the brain and create stronger links in our mind. This means we get the information faster and remember what we have looked at when there is a visual connection.
Also, adding relevant visual contents, such as videos, infographics, and images to your website will generate more website traffic and page views.
Creating and using visual content has become much easier, and there are many great tools that allow us to create engaging images and pictures for our blogs and social media posts.
The biggest challenge for most entrepreneurs and solo-professionals is to keep up with the image sizes and the changing world of social media. It seems there is a new size requirement for headers, pictures, and images for every social media platform and we need to adjust to these changes if we want to achieve the results that we are after.
Hence, my intention is to help you keep up with all these changes and shed some light on these requirements.
The suggested image sizes and the simple Social Media image size guide below should make it simpler for entrepreneurs – i.e. coaches, consultants, healers, and other solo-professionals to incorporate more visual content onto their social media sites.
There is one more challenge I’ve found and that is to find the best size for shared images on posts and social media. For other visual content, such as headers and profile photos, once you set them up, you are OK for a while. However, you constantly need new photos and images to share on your blogs and social media posts.
Kevan Lee –@kevanlee, in his blog at Buffer, suggested the following ideal image sizes for most social media posts. You can use the following sizes as a practical guide for your social media activities.
- For horizontal (landscape) images use – 1024 x 512
- For vertical (portrait) images use – 800 x 1200
Furthermore, if you have more time and resources, Danielle Cormier – @dcorms, on her blog on Constant Contact “2015 Social Media Image Size Cheat Sheet and Image Tricks” suggests that you want to create 3 images for every piece of content that you want to share on social media.
- To share on Facebook and Linkedin use image size – 1200×1200 (Square)
- To share on Twitter and Facebook use image size – 1200×627 (Landscape)
- To share on Pinterest and Google+ use image size – 736×1128 (Portrait)
This is especially important to consider when you are running a marketing campaign.
For further information, here is a quick list of image sizes for headers, profile photos, and other images on social media.
- Header Photo – 1,500 x 500
- Profile Photo – 400 x 400
- Shared photo – Minimum 440 x 220 (2:1 Ratio)
- Cover Photo – 851 x 315
- Profile Picture – 180 x 180
- Shared Image – 1,200 x 630
- Profile Picture – 110 x 110
- Photo Size – 640 x 640
- Cover Image – 1,080 x 608
- Profile Picture – 250 x 250
- Shared Image – 497 x 373
- Profile Picture – 165 x 165
- Personal Profile Picture – 400 x 400
- Profile background image – between 1000×425 and 4000×4000
- Channel Cover Photo – 2,560 x 1,440
For more information, click on the Social Media Image Sizes Guide Created By MakeAWebsiteHub.com
Now, that we have the image sizes under control, let’s address one more thing and that is finding or designing the most relevant stock photos for your blog and social media posts. There are many online stock photo companies, tools, and services that you can use to buy or create an image, or you can find a designer to customize the right image for you.
Keep in mind that if you are using an image or designing your own, you must consider the copyright laws and the fair use act for online images and photos.
Are you using visual content? What’s your experience?